SASKATCHEWAN RATTLERS INTRODUCED AS FOUNDING MEMBER OF CANADIAN ELITE BASKETBALL LEAGUE

CEBL • Jul 03, 2018

The Canadian Elite Basketball League announced Tuesday that Saskatchewan Rattlers will be the name of Saskatoon’s entry in the new professional basketball league scheduled to debut in May 2019. The Rattlers will play out of the 15,185-seat SaskTel Centre in Saskatoon.

“We are excited to bring a new professional basketball experience to Saskatchewan, a province where people’s passion for sports has been unsurpassed in Canada,” said Mike Morreale, chief executive officer of the CEBL. “Basketball is the second-fastest growing sport in Canada, and it’s the mission of the CEBL to enhance opportunity and access to the sport for players, coaches, and fans across this country. Establishing world class basketball in Saskatchewan is fundamental to what our league is about.”

Saskatchewan joins Edmonton, Guelph, Hamilton, Fraser Valley (Abbotsford), and Niagara (St. Catharines) as the original six franchises in the league. Lee Genier serves as President and Chief Operating Officer, Western Operations for the CEBL, leading the operation of the teams in Saskatoon, Edmonton, and Abbotsford.

Genier’s sports leadership experience includes 19 years with the Calgary Stampeders, where he held the position of senior vice president of business operations, two years running the Saskatchewan Rush of the National Lacrosse League, where he was named 2016 NLL Executive of the Year, and a term on the board of directors of Bobsleigh Canada Skeleton through the 2014 Olympic Winter Games where Canada captured gold in Bobsleigh.

“The reception has been tremendous since discussions began to bring a Canadian Elite Basketball League team to Saskatoon,” Genier said. “The Rattlers will deliver an entertainment experience second to none, and I’m confident we can replicate the incredible support the Rush received when I led their introduction to the city. Fans will see the highest caliber of basketball in Canada outside of the Toronto Raptors, and an electric atmosphere that will have them returning game after game. This is a new basketball experience in every sense.”

Wearing the colours of green, beige, and white, the Rattlers logo depicts an image of the prairie rattlesnake, the lone rattlesnake breed that lives in Saskatchewan. The only venomous snake in the Canadian prairies, it is listed on the endangered species list.

“The CEBL promises to deliver an experience where all 10 of each team’s home games will be a major event, blending fast paced professional basketball and an atmosphere that resembles a rock concert,” Genier added. “The SaskTel Centre has been home to preeminent sports, music, and cultural events for 30 years. It will provide an outstanding homecourt for the Rattlers.”

Created by Canadians for Canadians, the CEBL will provide sports fans with a premium entertainment option while also allowing players, coaches and other stakeholders the opportunity to engage in the sport of basketball in meaningful ways that support the growth of the game in Canada. The CEBL will operate in accordance with the player and referee standards set by Canada Basketball, the National Sport Organization for basketball in Canada. It is the only league in Canada affiliated with FIBA, the international governing body for basketball.

For More Information:
Canadian Elite Basketball League: www.cebl.ca

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