CEBL Announces Partnership with Neo Financial

Neo Financial to launch innovative new CEBL Cashback Program for all Neo cardholders
The Canadian Elite Basketball League (CEBL) announced Monday a landmark national partnership with Canadian fintech leader, Neo Financial (Neo), to become the first official financial partner in the league’s history.
Neo is building the future of financial services for Canadians, and as a part of this season-long partnership with CEBL, Neo cardholders will get cashback on CEBL purchases. Additionally, Neo will become the presenting partner of the CEBL’s Opening Week Tip-Off including the first two nationally broadcast CEBL games May 21 and May 24 on TSN.
Neo offers its customers a modern financial experience, simplifying finances through reimagined spending, savings, investing, and mortgages on an easy-to-use platform. The CEBL Cashback Program will allow any Neo card customer to access cashback on their purchase of CEBL tickets and select CEBL merchandise by using their Neo card of choice.
“We are very proud to add Neo Financial to our CEBL family through a ground-breaking partnership as the first official financial partner in league history. This partnership brings together two emerging Canadian disruptor brands that want to engage and support the communities we both operate in,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Collectively we are invested in one another and are committed to elevating both brands to provide fans and clients access to Neo Financials’ innovative financial tools and CEBL experiences that align with that shared vision.”
In addition to the launch of the CEBL Cashback Program, Neo wants to recognize the real MVPs, our CEBL fans across the country. The Neo Fan MVP campaign will allow CEBL fans across Canada to show their fanaticism by entering to win prizes throughout the season, including the Grand Prize of a VIP package to attend the CEBL Championship Weekend in Montreal.
“We’re thrilled to be the official financial partner of the CEBL,” said Andrew Chau, Co-Founder and CEO at Neo Financial. “At Neo, we’re excited to grow alongside one of Canada’s fastest growing sports leagues. Through this partnership with the CEBL, we’ll be able to bring better financial experiences to more Canadians.”
The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.
More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices.
Individual game tickets range from $20 in the Fang Zone section to $95 for seating in courtside row 2 (All row 1 options are sold out). Flex Ticket Bundles and Group tickets can be purchased to access bulk discounts. Season tickets range from $175 in the Fang Zone to $850 for courtside row 2 (All row 1 options are sold out). Premium seat options are available including VIP tables, Luxury Suites, and the Rattlers Courtside Lounge. All ticket options can also be purchased through the Rattlers Front Office (306) 244-2181, Saskatchewan Rattlers website, or via Ticketmaster. Current season ticket members can manage their seats by using Account Manager. For more seating options, and partnership opportunities; fans can contact an account executive or Ivan Brown (Director of Partnerships).
All games including playoffs will be live-streamed on CEBL’s OTT platform, CEBL+ Powered by BetVictor, on CEBL Mobile, and the official app of the CEBL (available on Android and iOS devices). Fans have the ability to watch CEBL games on TSN, TSN+, Courtside 1981, and the Game+ Network.
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About Electrolit®
Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes & partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Electrolit is currently offered in national grocery, convenience, and online channels across the country, including Circle K, 7-Eleven, Amazon, and more. Electrolit is manufactured and owned by PISA® Farmacéutica, one of the largest pharmaceutical companies in Mexico and Latin America. For more information, please visit Electrolit.ca.
About the Saskatchewan Rattlers
The Saskatchewan Rattlers are Saskatchewan’s professional basketball team, one of the six original team’s in the CEBL – the Rattlers won the 2019 inaugural season championship. Playing out of SaskTel Centre in Saskatoon, Saskatchewan – the Rattlers offer an entertainment-focused environment surrounded by some of the world’s top professional athletes. The Rattlers are a community-first organization and take pride in their ability to bring communities together while making sport more accessible to the province.
For more information on the Saskatchewan Rattlers professional basketball team - visit therattlers.ca
Contact:
Brennan Elliott
Director, Brand and Communications
Saskatchewan Rattlers
(306) 290-5955









