Lovelace Promoted to Lead Assistant Coach for 2025

Saskatoon, Sask. - The Saskatchewan Rattlers of the Canadian Elite Basketball League (CEBL) announced Thursday that the club has promoted Rob Lovelace to Lead Assistant Coach for the 2025 season after serving as an assistant coach with the team since 2023.
“Rob will step into the role of Lead Assistant this year after proving his great value as an assistant coach over the last couple of seasons,” said General Manager and Vice-President of Basketball Operations, Barry Rawlyk. “Rob brings a fiercely competitive spirit and a tremendous work ethic to the team, and his strong interpersonal skills make him a very valuable asset in the organization. He will continue to play an important role in advanced scouting and game planning as well as work in player development.”

Associate Head Coach Burrows and Lead Assistant Coach Lovelace will debut in their new roles during training camp ahead of the homeopener at SaskTel Centre on May 15th 2025
A local of Saskatoon, Saskatchewan, Lovelace transitioned into an assistant coaching role in 2023 after two seasons of being a part of the Saskatchewan Rattlers and CEBL Broadcast Team alongside Simon Hiatt, Heather Morrison, and Ryan Flaherty. In his first two seasons as an Assistant Coach, Lovelace worked alongside Coach Magdanz as integral parts of the Rattlers Basketball Operations staff.
“Very excited to have Rob return for a third season and move into the role of Lead Assistant with Rattlers! Proud to have an all Saskatchewan coaching staff building the basketball ecosystem in the province,” said President Lee Genier.

In 2023, Lovelace made his debut as a coach in the CEBL and coached alongside other fellow Saskatchewan-based coach, Eric Magdanz
Prior to working in basketball, Lovelace played at the U SPORTS level for the University of Saskatchewan Huskies in 2001. He finished his fifth season sitting in the top 20 for career points and the top 10 for minutes played and eventually returned to the Huskies as an assistant coach under current Rattlers General Manager and Vice-President of Basketball Operations, Barry Rawlyk in 2011 for two seasons.
Lovelace served as the 2023-24 President of Basketball Saskatchewan Board of Directors. During his downtime, he has worked alongside Living Skies Basketball, Basketball Saskatchewan, and a variety of youth basketball programming. In the offseason, Lovelace and Magdanz have worked with the Rattlers to help develop their youth basketball programming.
“Excited to be back coaching basketball with the Rattlers,” said Coach Lovelace. “Can’t wait to hit the court, work with an amazing group of players, and build something special together. Let’s get to work!”

Rob Lovelace has been helping the Rattlers with youth development programming during his down time
Coach Lovelace will reunite with the Rattlers and join forces with Head Coach Magdanz and Associate Head Coach Burrows. The current roster consists of returning players Cody John and Jaden Bediako, and NBA-experience guard Nate Pierre-Louis. Canadian Elite Basketball League free agency will continue leading up to the announcement of the full training camp roster prior to the Saskatchewan Rattlers home opener on May 15, 2025 at SaskTel Centre.
The full 2025 Rattlers schedule has been released, which features a new 24-game slate. The 2025 CEBL Playoffs are scheduled to begin Thursday, August 14 with the Conference Play-In games, followed by the Conference Semifinals on Saturday, August 16. The winners will advance to CW25 to join the Winnipeg Sea Bears (host team) and the top-ranked team from the Eastern Conference who are automatically seeded into the Conference Finals. The full playoff schedule with tipoff times will be announced at a later date.
General public and returning season ticket members can claim their seats for the entire Rattlers 2025 season by using Account Manager. Season tickets starting at $235 in the bronze. All tickets can also be purchased through the Rattlers Front Office (306) 244-2181, Saskatchewan Rattlers website, or via Ticketmaster. Flex Ticket Bundles can be purchased online or at the Rattlers Front Office, which features a minimum of four-tickets in any section with a bonus gift card to Moxies. Single game tickets are available now via Ticketmaster. For more seating options, suites, and group rates; fans can contact an account executive.
About the Saskatchewan Rattlers
The Saskatchewan Rattlers are Saskatchewan’s professional basketball team, one of the six
original teams in the CEBL – the Rattlers won the 2019 inaugural season championship. Playing out of SaskTel Centre in Saskatoon, Saskatchewan – the Rattlers offer an entertainment-focused environment surrounded by some of the world’s top professional athletes. The Rattlers are a community-first organization and take pride in their ability to bring communities together while making sport more accessible to the province.
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok,LinkedIn, Facebook & YouTube.
For more information on the Saskatchewan Rattlers professional basketball team - visit
therattlers.ca
Contact:
Brennan Elliott
Director, Brand and Communications
Saskatchewan Rattlers
(306) 244-2181










