Multi-Year Partnership: KAL TIRE

The Canadian Elite Basketball League (CEBL) announced Friday a multi-year national partnership naming Kal Tire as the Official Tire Expert of the CEBL and its 10 member clubs.
The partnership unites Canada’s largest professional sports league and one of Canada’s largest independent tire service dealers. With over 260 Kal Tire stores across Canada, this landmark partnership will see Kal Tire expand its existing partnerships with the Vancouver Bandits, Edmonton Stingers and Brampton Honey Badgers to now include the entire CEBL and will provide basketball fans nationwide with access to exclusive Kal Tire offers and promotions by attending games during the 2024 season. As part of the agreement, Kal Tire will leverage the marketing rights and intellectual property of the CEBL and its teams.
“Kal Tire is one of Canada's leading automotive brands and has been a trusted source for retail and service for tires for over 70 years,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “They have a long-standing tradition of supporting Canadian sports and deep roots in the communities in which they operate across the country. We look forward to collaborating with them and their expanded commitment to the CEBL and Canadian basketball in 2024.”
“Kal Tire is pleased to support the CEBL and basketball enthusiasts from across Canada,” said Jamie Shillingford, marketing manager stores, Kal Tire. “Canadians from coast-to-coast can now cheer their favourite CEBL team and know that Kal Tire is there to help them drive to and from each and every game safely.”
The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.
More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices.
Individual game tickets range from $20 in the Fang Zone section to $95 for seating in courtside row 2 (All row 1 options are sold out). Flex Ticket Bundles and Group tickets can be purchased to access bulk discounts. Season tickets range from $175 in the Fang Zone to $850 for courtside row 2 (All row 1 options are sold out). Premium seat options are available including VIP tables, Luxury Suites, and the Rattlers Courtside Lounge. All ticket options can also be purchased through the Rattlers Front Office (306) 244-2181, Saskatchewan Rattlers website, or via Ticketmaster. Current season ticket members can manage their seats by using Account Manager. For more seating options, and partnership opportunities; fans can contact an account executive or Ivan Brown (Director of Partnerships).
All games including playoffs will be live-streamed on CEBL’s OTT platform, CEBL+ Powered by BetVictor, on CEBL Mobile, and the official app of the CEBL (available on Android and iOS devices). Fans have the ability to watch CEBL games on TSN, TSN+, Courtside 1981, and the Game+ Network.
About the CEBL
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About Electrolit®
Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes & partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Electrolit is currently offered in national grocery, convenience, and online channels across the country, including Circle K, 7-Eleven, Amazon, and more. Electrolit is manufactured and owned by PISA® Farmacéutica, one of the largest pharmaceutical companies in Mexico and Latin America. For more information, please visit Electrolit.ca.
About the Saskatchewan Rattlers
The Saskatchewan Rattlers are Saskatchewan’s professional basketball team, one of the six original team’s in the CEBL – the Rattlers won the 2019 inaugural season championship. Playing out of SaskTel Centre in Saskatoon, Saskatchewan – the Rattlers offer an entertainment-focused environment surrounded by some of the world’s top professional athletes. The Rattlers are a community-first organization and take pride in their ability to bring communities together while making sport more accessible to the province.
For more information on the Saskatchewan Rattlers professional basketball team - visit therattlers.ca
Contact:
Brennan Elliott
Director, Brand and Communications
Saskatchewan Rattlers
(306) 290-5955









