New Era To Be Official Partner For Jerseys & On-Court Apparel for the Saskatchewan Rattlers, Canadian Elite Basketball League
Team Merchandise Now On Sale at www.therattlers.ca & Rattlers Head Office
SASKATOON, December 4, 2018 - The Saskatchewan Rattlers , member club of the Canadian Elite Basketball League (CEBL), are excited to announce that international sports and lifestyle brand New Era Cap Co., Inc., a market leader in sports apparel for more than 90 years, will be the Official On-Court Partner as the licensee of all on-court apparel and product for the Saskatchewan Rattlers. This historic five-year agreement between the Canadian Elite Basketball League and the apparel company was announced on Tuesday. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. Rattlers merchandise is now available on the team’s website at www.therattlers.ca and will be available at the Rattlers head office located at 2-183 2nd Ave S. in Saskatoon later this week.
“The Rattlers logo and brand has garnered immense popularity with basketball and entertainment fans throughout the province. With the sizeable power of the New Era brand, fans will be able to represent the Rattlers in their iconic Green and Tan on high-quality polos, t-shirts, caps, and other apparel,” said Saskatchewan Rattlers President and COO Lee Genier. “New Era is one of the most notable sport and lifestyle apparel brands in the world, through our partnership forged by league CEO Mike Morreale and New Era we are excited to have such a world class brand committed to delivering exceptional quality as part of the fan experience.”
Modelled after top international professional leagues, the CEBL is comprised of six original teams in Hamilton, Edmonton, Guelph, St. Catharines, Abbotsford, and Saskatoon. The CEBL is the first basketball league ever to have a partnership with New Era. All six CEBL clubs will take to the court in May 2019 for the league’s inaugural season wearing jerseys that are expected to be unveiled next spring.
“This is the first time New Era Cap will be featured on a basketball court with uniforms and sideline apparel in addition to our line of fan gear and headwear that blends sports with lifestyle,” said Rick Baetz, Managing Director, Canada at New Era Cap. “The CEBL is all about delivering unique uniforms, apparel and headwear that will support the spirit of this new league.”
The Rattlers open their inaugural season on Thursday, May 9th at home against the Niagara River Lions at the SaskTel Centre. Fans are able to reserve their place in history by visiting the Rattlers website. A detailed seat map, with a link to purchase tickets can be found here.
For more information about the Rattlers, visit www.therattlers.ca or www.cebl.ca
About the CEBL
Created by Canadians for Canadians, the CEBL will provide sports fans with a premium entertainment option while also allowing players, coaches and other stakeholders the opportunity to engage in the sport of basketball in meaningful ways that support the growth of the game in Canada. The CEBL will operate in accordance with the player and referee standards set by Canada Basketball, the National Sports Organization for basketball in Canada. It is the only league in Canada affiliated with FIBA, the international governing body for basketball.
Contact:
Raúl García
Manager, Marketing & Communications
Saskatchewan Rattlers
(306)-591-7265









